The Platform

The Author Platform Effect: Techniques to Grow Your Mobile Audience

the-author-platform-effect

Authors, please find today’s blog post for nessgraphica at:

http://www.nessgraphica.com/the-author-platform-effect-techniques-to-grow-your-mobile-audience/

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How One Webinar Becomes 20 Paths to Building Author Platform

apple on pile of books, isolated on green background

Authors, you are unlike any other brand out there, and like all authors, you want readers.

Whether you write nonfiction or fiction, consider how teaching a course builds your audience before reacting with “Teaching isn’t for me.” To build up readers, authors need to appear in multiple locations, now powerfully enabled online. The large publishers understand this, and now at editorial meetings, book content is designed from the get-go to be repurposed right into multiple channels.

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The Video Trailer: Brings Your Book to Life

"VIDEO" (play watch live view launch button icon key click here)

It’s time to get on board to make a simple trailer for your book. Internet video is slated to comprise almost 70% of all consumer internet traffic by 2017 according to a recent Cisco survey. Why? Consumers love to research products online before they make an in-store or online purchase. Now we see video kiosks increasingly at point of sale, and where people are waiting in line, even at the gas pump! And here’s the kicker: 85% of people who view product videos are more likely to buy. Welcome to a solid gold growth opportunity for you as authors: use creative and short video recordings for “infotainment” leading to your book.

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Seth Godin APM Interview “Create in Ways that Matter to Others”

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English: American entrepreneur, author and pub...

American entrepreneur, author and public speaker Seth Godin (Photo credit: Wikipedia)

As great fans of Seth Godin, best-selling author, thought leader, and creator of Squidoo, we’ve seen his observation proven  -time and again-  that the internet has revived the power of “tribes.”  We’re now connected with each other by ideas and values in the new “connection economy.”

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Buy The Book Here
Reviews
Getting noticed means building your author brand, and your brand is You. This book shows you how.
Michelle Newcomb, Acquisitions Editor Pearson North America

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