Book Marketing

Seth Godin APM Interview “Create in Ways that Matter to Others”

English: American entrepreneur, author and pub...

American entrepreneur, author and public speaker Seth Godin (Photo credit: Wikipedia)

As great fans of Seth Godin, best-selling author, thought leader, and creator of Squidoo, we’ve seen his observation proven  -time and again-  that the internet has revived the power of “tribes.”  We’re now connected with each other by ideas and values in the new “connection economy.”

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Our Book Launch at Book Expo NY


Authors, to grow attendance to book signings, try tying in your even to a larger event. Here’s our example.

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Your LinkedIn Team Matters


LinkedIn is one huge professional network that proves that you’re not alone as you build audience. With just a few keystrokes, start tapping into author networks to grow  your influence. LinkedIn is an excellent place to find interest groups and communities that support your efforts and build new alliances to cooperate with others in promoting your book. When you join communities in your area of interest, post once to the group to reach out to the whole group. Communities and groups are a fast track to tapping into the networks of others.

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Welcome to The Author Platform Blog

Welcome to The Platform Blog, designed for authors to join us as we build up momentum during countdown to the publication of our book.

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Publishing Q&A

photoQuestion: Another quick publishing question (as a newbie, just asking). My book contract indicates an initial payment after the 1st chapter was “accepted”. My question is: what are the determinations made between a chapter being “delivered” and “accepted”? 1st draft sent? Suggested edits completed? Technical editor changes incorporated? Just wondering.

Charlie Brooks

Answer: Thanks, Charlie – it’s a common question! 

How Does a Bestseller Happen?

Hitting #1 on the New York Times

Check out this amazing story of how Tim Ferris became a best selling (first time) author with The 4-Hour Work Week.

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Buy The Book Here
Authors will find the keys to the castle here for book marketing. A strong author platform is the most important factor to increase book sales.
Glenn Yeffeth, Publisher, Benbella Books, Inc.

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