Take the Author Platform Quiz

If you need a general idea of where you are and an indication of how many more steps you need to go, The Platform Quiz will give you an overview. Sometimes it helps to have a measuring tool with a starting point and an end point in building the structure that’s going to support your efforts as an author for a long time to come.


Welcome to The Author Platform Quiz!

This quick assessment process gives you an overview of the vital points of a smoothly running writer platform machinery and general gauge of author involvement in each category as a starting point reference.

Note: Author strategies and solutions for building and combining these main points are  fully developed in a 14 step method in the book Build Your Author Platform: The New Rules, and webinar. See www.buildauthorplatform.com

The Platform Self-diagnostic Test

Today’s date:
(Check as comparison point for progress as platform grows.)

Basic Findability:

1. (10 pts possible) Acid test: Google a best-selling branded author such as Stephen King. Google David Meerman Scott for a thorough platform development example. Then Google your name and compare

to see if your name shows up correctly, if it’s combined with others with the same name, if there is confusion about whose entries are whose, if you are clearly findable. Note: since results are tailored to you, works best with an un-personalized search method.

Rate your findability as an author scale 1-10.



2. (10 pts possible) Author web site: Do you have an author web site? Does it show up clearly if a reader or buyer is looking for you? Is your author brand clearly summed up the minute you click on your web site? Rate your author brand web site findability and clear statement of author brand?

Notes: _________________________________________________

3. (10 pts possible) Blog: Do you have a blog? Is your author brand clearly stated along with a photo of you with a greeting welcoming your audience? Do you have comments and share buttons?

Notes: _________________________________________________

4. (10 pts possible) Bookstores/Reviews: Amazon: Are you registered at AuthorCentral.Amazon.com? Is your book listed on Amazon ? Are you using Listmania and all the tools possible on Amazon? Are you listed at other online bookstores? Have you signed up for the Author Programs at review sites like GoodReads, LibraryThing and RedRoom? Is your book listed there?

Notes: __________________________________________________________

Big 4 Social Networks:

  1. (10 pts possible) Google +: Do you have a Google + profile? Is it connected to essential Google Authorship? Do you have the word Author prominent in your About Me section? Is your author brand clearly stated? How many of your audience is circling you (not total number, but how many potential book buyers on you and your topic)
  2. (10 pts possible) LinkedIn: Do you have a profile on LinkedIn, have you reached 500 in your network, have you joined maximum 50 groups/communities?
  3. (10 pts possible) Facebook: Is your Facebook fan page set up? Does it clearly show your brand and book? Are you posting to it? Getting Comments?
  4. (10 pts possible) Twitter: Do you have a Twitter profile? Does it clearly state your author brand and book? Do you post regularly? Are you finding your readers to make them aware of your book?

Notes: __________________________________________________________

9. (10 pts possible) Book web site: Do you have a dedicated book web site? Does it show your book cover? Does it show your author brand and clear statement of what your book is about?

Notes: __________________________________________________________

Author Brand Programs

10.(5 pts possible) Articles, Audio, Video: Do you have articles or guest blogs? Do you have audio clips, appear on others’ podcasts, radio? Do you have any video attached to your work such as book trailer or interviews posted?

11.(5 pts possible) Teach, Train, Speak: Do you have places where you “appear” on the web or in person? Webinars, workshops, training, local speaking?

Notes: __________________________________________________________


100 On Track, continue building engagement

90 Fuel Injection needed, add final locations

70-80 Tune-up needed, add locations, attract readers

50-60 Starting gate, dedicate daily time to build up locations and readers

50 below Build or Rebuild needed, start now!


As a literary agent creating publishing contracts every week, I work up front with authors to create a book proposal that will entice a publisher to make a bid and offer the contract. I work together with authors on the basis of an idea, a proposal, and a promise. The full manuscript is not already written.  We work with an overview and with faith at the beginning. We have to create a structure for the elements of the manuscript to fill out later; and we also have to create a structure for the author platform so that a publisher can measure how well a book would sell.

I’m on the look-out for the next great book idea, and seeking the proposal and the platform to support it.  Please send questions and comments in the Reply box below!

Carole Jelen

Literary agent, content provider, author, corporate consultant to book and online publishing. Connecting authors to publishers in all top series such as the branded “For Dummies” line. Building author careers with single and series titles.

Posted in Book Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *


Buy The Book Here
Carole Jelen and Mike McCallister show marketing techniques every author needs to know!
Steven Elliot, Publisher Morgan Kaufmann & Syngress Imprints, Elsevier

Sign Up Now

for industry updates and the latest news about Jelen Publishing events, services, and seminars.