There are better ways to grow a following than the”big hat- no cattle” method. Hundreds of thousands of followers count less than an audience of followers who are interested in what you have to offer, so 5,000 interested beats out the 50,000 random. Most already are joining the huge amount of very cool information swapping on this microblog social network. When you tweet/share great information that people care about, they retweet/share your information with their network. Even better, people also retweet/share your content with their networks with your name associated with it.
Sharing others’ content is great, but a far better option is for authors to generate your own original content. The most effective way to use the Twitter social network is as a pointer to your own articles, blogs, newsletters or appearances. When people share your content that you write in your own voice, then you’re raised to a higher level of visibility to influence others, and your network of interested readers becomes multiplied by all the additional networks of those genuine followers. Authors who use Twitter this way accelerate increase in audience by multiples, and riding on others’ networks boosts top visibility, findability and as a final result, more books sold and more future books because readers will be looking for more from you.
One of the main changes brought about by the digital landscape is that the marketing model itself has changed. The challenge has become magnetizing interest in you and what you do, effectively, efficiently and with a plan instead of hard selling. As a literary agent, I’ve been working with successful and tech-savvy author clients for decades, to find their interested audience and increase visibility and sales. Now we’re sharing the platform steps and strategies used by top authors in our book, more info at www.buildauthorplatform.com
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