LinkedIn is one huge professional network that proves that you’re not alone as you build audience. With just a few keystrokes, start tapping into author networks to grow your influence. LinkedIn is an excellent place to find interest groups and communities that support your efforts and build new alliances to cooperate with others in promoting your book. When you join communities in your area of interest, post once to the group to reach out to the whole group. Communities and groups are a fast track to tapping into the networks of others.
LinkedIn, like all the big social networks, abounds in community groups. For an example to jump start you, find my name on LinkedIn, or Facebook or Google + (just press the right button on the top corner of my home page at www.jelenpub.com). Then, click on my community groups, and join each one. Next, find more groups that pertain to your interests, join in and start adding comments in the groups relevant to your book and watch your online presence grow.
Consider this: other authors are in your potential audience, and you’re in their potential audience too. When you find, join in, and respond and comment within the abundant numbers of author and publishing related communities, it’s amazing how many new audience connections you grow while your social network presence increases. Opportunities start to come to you, for collaborating, for speaking, for appearances, for guest blogging and more.
As an editor, I had the networking responsibility of attending professional conferences, parties and events. Celebrate, enjoy and find the brightest minds was my mandate, then encourage them to write books. Today, it’s so much easier to network – online. LinkedIn is based on the concept of Six Degrees of Separation, that we’re connected to every other human being by no more than six intermediary people. As you move bits and bytes to reach out and grow connections, remember to take time out to measure and celebrate the rewards.