All parts of your author platform fit together to create an overall impact in growing your audience over time. Without a clear plan to become easily findable, a lot of great books and authors get lost. That means you need your author brand to appear on the big 4 social networks and learn the author strategy to use them together for greater impact.
Yes, authors need a Facebook fan page separate from a friend page. Please get yours and broadcast its url, or if you have a fan page already, list yours in the comment box below with your url to lead authors to Like it. Our book shows the hows and whys of keeping these Facebook pages separate (more info in our upcoming book at www.buildauthorplatform.com).
Why? Think of your (free) Facebook fan page as another web site for your author brand that will be listed when readers google your name. For example, google my name and you’ll find my fan page location with its own separate listing. Like an MC Escher drawing, the postings on your fan page lead to additional locations. When you click on my Facebook fan page link, you find my blog post listing as a post, that leads you right back here. Successful authors work this system in many ways online; learn the strategy that pulls the parts together.
It’s a treat meeting authors on the social networks (!) to share and grow awareness of book offerings and foster collaboration and cooperative efforts. Beyond being a great quick meet-and-greet spot, Twitter is an amazing pointer tool. So use Twitter to lead readers (including me) to your author brand on Facebook and gather the Likes that will follow.