Free Starbucks-Takes Away Resistance to Building Author Platform

If you agree that “the thousand mile journey begins with one step” then it’s time to get started on doing one thing a day to grow your author platform. Here’s  something to help: you can get your free cup of Starbucks in April. On 4/22/14 bring in your reusable container and they will fill it with free fresh brewed coffee. 1.2 million people got their free coffee in 2013, hoping for authors reaching out to audience to join in April.

As an agent, I’ve found that author clients just want to write, and I work to overcome resistance among published authors to building platform. Not enough time? Less inclination? Every reason why it won’t work? It’s time to break through those barriers.

Free morning coffee is a bribe, infusing enjoyment into the process. But here’s a better wake up call: imagine your books selling in big quantities, or that you get that publishing contract because you built your platform in advance.  Writing success takes an audience, and as agents, we receive publisher declines of great book ideas because authors have not proven people will buy their book. As John Cheever wrote: “I can’t write without a reader. It’s precisely like a kiss- you can’t do it alone.”

As we count the days to our May publishing date, we’re growing platform over morning coffee. Please leave your resistance behind, and enjoy a cup.  Next post: get The Platform Quiz. Try it, find out how many steps you’ve taken toward building  platform, and count how many you have left.  (Spoiler- there are 14 steps in our book…)

Do you have a rant about platform? Share if you’re so inclined – in the Reply box below.


Carole Jelen

Literary agent, content provider, author, corporate consultant to book and online publishing. Connecting authors to publishers in all top series such as the branded “For Dummies” line. Building author careers with single and series titles.

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Posted in The Author Platform
4 comments on “Free Starbucks-Takes Away Resistance to Building Author Platform
  1. Barbara Boyd says:

    I’m with you Carole! Looking forward to the posts and being prodded to build my platform. My rant? If I had to build one for someone else, it’d be done yesterday, but it falls to the bottom of the list for me. I’m working on embracing rather than avoiding platform, and I’m inspired by your commitment.

  2. Welcome to the blogosphere! It will be a great adventure.

    One thing I’ve learned about platform over the last few years is that it’s really not about self-promotion–it’s about finding the people who share your obsession, and then sharing what you know with them. That way, we all get smarter. You can sell a lot of books in the process too.

    • Barbara Boyd says:

      Mike – what a great way to look at it. Some time ago I read something similar about marketing (sharing what your knowledge or product with people who need it rather than selling) and I’d forgotten. Thanks for the reminder.

      • Carole Jelen Carole Jelen says:

        Agree with you. My inbox is filled with a steady stream (river) of book announcements, especially while growing platform during book launch. The ones I pay attention to have a great bite-sized piece of information I want or a personal story that draws me in.

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