If you agree that “the thousand mile journey begins with one step” then it’s time to get started on doing one thing a day to grow your author platform. Here’s something to help: you can get your free cup of Starbucks in April. On 4/22/14 bring in your reusable container and they will fill it with free fresh brewed coffee. 1.2 million people got their free coffee in 2013, hoping for authors reaching out to audience to join in April.
As an agent, I’ve found that author clients just want to write, and I work to overcome resistance among published authors to building platform. Not enough time? Less inclination? Every reason why it won’t work? It’s time to break through those barriers.
Free morning coffee is a bribe, infusing enjoyment into the process. But here’s a better wake up call: imagine your books selling in big quantities, or that you get that publishing contract because you built your platform in advance. Writing success takes an audience, and as agents, we receive publisher declines of great book ideas because authors have not proven people will buy their book. As John Cheever wrote: “I can’t write without a reader. It’s precisely like a kiss- you can’t do it alone.”
As we count the days to our May publishing date, we’re growing platform over morning coffee. Please leave your resistance behind, and enjoy a cup. Next post: get The Platform Quiz. Try it, find out how many steps you’ve taken toward building platform, and count how many you have left. (Spoiler- there are 14 steps in our book…)
Do you have a rant about platform? Share if you’re so inclined – in the Reply box below.