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As the waters in the publishing world get muddier and it gets tougher to rise above the noise, it’s more critical than ever to build the right audience and platform to get noticed and get your work published.
Brook Farling, Senior Acquisitions Editor, Alpha Books, a member of Penguin Group
Author platform is one of the first criteria a publisher utilizes when assessing a book proposal. This practice has been consistent for longer than my 40 years in book publishing. The Internet and social media have created a new dimension to gainin…
Kenzi Sugihara, Publisher, SelectBooks, Inc., former VP/Publisher at Bantam/Doubleday/Dell and Random House
Getting noticed in today’s crowded publishing market isn’t as easy as writing a good book. Getting noticed means building your author brand, and your brand is You.
Michelle Newcomb, Acquisitions Editor Pearson North America
An author who knows and is known by their potential readership can be the difference between succeeding or failing, between having sustained success or being soon forgotten. Author platforms are not given, they are hard earned.
Craig Smith, Executive Commissioning Editor, John Wiley & Sons
The 14 new rules to build author platform are what every author needs to know.
Steven Elliot, Publisher Morgan Kaufmann & Syngress Imprints, Elsevier
When pitching a new author, one of the first questions I’m always asked by my publisher and our sales force is, ‘How’s the author’s platform?’ In the new age of publishing, nothing is more important for success (aside from great writing, of course!).
Andrew Yackira, Associate Editor at Tarcher/Penguin Group USA
Publishers seek authors who know their audience, know how to reach them, and know how to grow them.
Kevin Harreld, Executive Editor of Cengage Learning
Authors must build up a wide audience platform ready to buy their books. A strong author platform is the most important factor in making or breaking initial and long term sales.